Fox launches Christian film wing
Christians in America are the target of FoxFaith, a home video label devoted to the country’s church-going audience.Encouraged by the box-office success of Mel Gibson’s The Passion of the Christ, the 20th Century Fox unit will acquire Christian-themed films for DVD release.
It will also market the cinema release of up to 12 films a year through a deal with US distributor The Bigger Picture.
“We saw an opportunity to fill a need in an underserved market,” said a 20th Century Fox spokesman.
My guess is Fox will make quite a bit of money on this.
